ASLM is proud to announce that endorsement is now available for courses, programs, services, events and products that exemplify the principles and applications of Lifestyle Medicine, or that promote awareness, understanding and uptake of Lifestyle Medicine.
Aims of endorsement
The endorsement program seeks to further the aims and objectives of the society, in brief, to promote awareness, understanding and uptake of the principles and applications of Lifestyle Medicine in health policy, healthcare, society, community and environment.
Benefits of endorsement
Endorsement by the peak Lifestyle Medicine organisation in Australasia
Endorsement badging for use in connection with the activity
Public trust of the quality/standing of the endorsed activity
Association with the growing Lifestyle Medicine movement
Listing and promotion of the activity by ASLM through our media
Promotional media provided by ASLM (at our editorial discretion) includes:
A listing on the summary page of endorsed activities at http://lifestylemedicine.org.au/endorsed (logo, 50-100 words, link)
An article on our website profiling the (reasons for) endorsement (300-500 words profile piece, feature image 800 x 500 px, link)
An announcement of the endorsement in our EDM (approx 9500 circulation) and via our Facebook page (logo, 50-100 words, link)
Quarterly cycle of promotion via our website, EDM and social media at editorial discretion
What we will endorse
We will endorse courses, programs, services, events and in some cases, products (collectively referred to in this article as ‘activities’), that exemplify the principles and applications of Lifestyle Medicine, or promote awareness, understanding and uptake of Lifestyle Medicine. We don’t endorse individuals (individuals can pursue board certification) or organisations (organisations can apply to partner with or sponsor the Society), although in the course of issuing endorsement, part of the due diligence requires us to consider the standing of the people and organisations who are providing the activities.
Unlike some other endorsement programs, ASLM will not endorse on a ‘best in class’ basis. For example, endorsement of a product that is more healthy than other products in a class of products that are not appropriate or desirable for health and wellbeing will not be considered.
Cost of endorsement
The application for endorsement fee is $990 ($880 for members), but currently reduced to $770 and $660 respectively until 31 July. This fee is for processing the application, conducting due diligence and is non-refundable if unsuccessful. Our due diligence is described in the standards framework below. Potential applicants are encouraged to contact us ahead of making an application to discuss the opportunity and to ask questions.
Following successful due diligence, an endorsement fee (paid quarterly) will be assessed and can be discussed along with promotion before committing. This fee is for the ongoing benefits of society endorsement described above. The endorsement fee is expected to be on a sliding scale from 5% reducing to 1% of the retail turnover of the activity (or equivalent measure of value) with larger scale activities paying a lower percentage, and to include a minimum annual commitment. On acceptance of the endorsement fee by the applicant, endorsement can commence.
The board may reduce or waive application and endorsement fees for not-for-profit activities or in special situations.
How to apply for endorsement
Payment of a non-refundable application fee
Submission of the following details to (as needed to address the standards framework below):
Names and qualifications of individuals involved
Names of organisations involved
Name of activity to be endorsed (program, service, course, event, product, etc)
Description of activity
Brief description of how the activity serves Lifestyle Medicine
Estimate of expected annual turnover for the activity by year for 3 years
Supporting documents, examples of the activity as needed to support the application
Use of the endorsement logos
A document describing how the logos may be used will be provided to successful applicants. By way of example, endorsement logos must not be used in such a way as to imply endorsement of an organisation or individual. They must be placed in such a way as to endorse the activity only. Any electronic use of the logos must link to http://lifestylemedicine.org.au/endorsed. This page explains endorsement to the public and presents a summary of all endorsed activities with logo, a brief description (50 words) and a return link to the endorsed activity.
This document outlines the principles and standards for endorsement of a course, program, event, service, product or activity (the “activity”) by ASLM.
Conceptually, endorsement by ASLM operates in a similar fashion to the common ‘tick’ approach, in our case utilising a ‘Lifestyle Medicine Endorsed’ badge and/or a banner and tick graphic.
On receipt of an application for endorsement, ASLM will conduct due diligence and if satisfied that the proposed endorsement reflects ASLM’s values and messaging, serves ASLM’s aims and objectives, and that the applicant individual/s and/or organisation/s (the “applicant”) is in good standing, will then negotiate the terms of the endorsement (the “endorsement”).
Endorsement is usually granted on a 5 x 1 year option basis, eg: renewable each year for up to five years, subject to the activity, applicant and endorsement remaining in good standing.
ASLM retains the right not to renew any endorsement where the ASLM board believes the activity no longer complies with the endorsement standards. Otherwise, renewal will not be unreasonably withheld.
There are five standards underpinning endorsement. These are modelled on the Endorsement Standards of the Royal College of Nursing Australia 2009 and Good Pathways to Practice, Southern Cross University quality learning guide 2009:
The activity is consistent with the values, key messages, and aims and objectives of ASLM
The activity is managed and conducted by a reputable organisation and/or individuals
The activity is developed, formulated, promoted, delivered, etc in an exemplary manner
The venue, location or manner in which the activity is undertaken is appropriate
Formal evaluation, review and continuous quality improvement are undertaken for the activity
Standard 1. The activity is consistent with the values, key messages, and aims and objectives of ASLM
The activity is consistent with ASLM’s mission, vision and values, and serves one or more of ASLM’s aims and objectives
Endorsement of the activity will not confuse or detract from ASLM’s messaging nor negatively affect perception of ASLM or ASLM’s standing with industry, government or community
Standard 2. The activity is managed and conducted by a reputable organisation and/or individuals
The applicant conducts its business according to Commonwealth and State legislation and holds insurances as appropriate for the activity
The applicant has adopted a code of practice, guidelines or quality improvement processes for the activity as appropriate
Standard 3. The activity is developed, formulated, promoted, delivered, etc in an exemplary manner
The activity’s name, messaging aim and expected outcomes are realistic, fit for purpose and not misleading
The activity is evidence-based, and expected to be effective and safe
The activity meets all national, state and peak body expectations, guidelines and standards
Ownership of the activity is clear, financial interests transparent, and conflicts of interest declared
Personnel associated with the activity are appropriately qualified and experienced
Appropriate technologies are utilised where applicable
A record of completion or statement of attendance is provided where applicable
Standard 4. The venue, location or manner in which the activity is undertaken is appropriate
The venue, location or manner of undertaking the activity meets recognised occupational health and safety legislation and other accepted guidelines or standards
Standard 5. Formal evaluation, review and continuous quality improvement are undertaken for the activity
A framework is established for evaluation and quality improvement of the activity and there is evidence of implementation of such
Suitable annual reporting of aggregate data relating to the activity and of the evaluation and quality improvement process will be available